Social Media Consultation

Social Media Consultation November 20, 14 (Fast Food Blog)

Ray DeLaRosa, Jose Garcia, Gabriel Lopez

 

The company our group chose is McDonald’s.  McDonald’s is the second largest fast food chain in America. They sell a variety of food products to consumers around the globe. Social media is important to McDonald’s because it keeps them in the loop. The way technology advanced over the years they had to adapt quick.

            McDonald’s joined twitter in September of 2009. Since 2009 they have tweeted over 27,000 times. McDonald’s social media is used to easily communicate between corporation and consumer. McDonald’s uses social media because it’s one of the easiest and fastest ways to notify its consumer’s the latest news on McDonald’s.  McDonald’s uses its social media to advertise its new products and shows good deals. The people who operate McDonald’s social media is their marketing department. McDonald’s also uses Instagram, Pinterest, Twitter, and Facebook. They all do the same thing, which is to tell us the latest news about deals and products. On Instagram they post pictures that attract us to go to McDonald’s. Twitter is used to advertise their new products.  Their Facebook also advertises their products.

 

Our Social Media Recommendations:

Offer more coupons and deals

Bring back the old characters of McDonald’s

Allow online orders

They overall use of social media by McDonald’s is very good. They have an excellent team that knows how to attract the consumer eye.

References:

We got our information from McDonald’s Twitter, Instagram, Facebook, and their website.